After earlier this month signing agreements with Big Time Gaming (BTG) and Betsson Group, leading supplier Kalamba Games has partnered with Pariplay Ltd, securing distribution of its 50-plus titles and engagement tools to a wide-ranging network of top-tier operators across key jurisdictions via the Aspire Global subsidiary’s flourishing Fusion platform.
Under the deal, Kalamba’s slots portfolio, which comprises a diverse collection of player-favorite titles, such as Caribbean Anne 2, the second iteration of the popular 2019 hit, and Blazing Bull 2, as well as the supplier’s fast-growing Joker series, with engaging themes and innovative mechanics and features, will be made available to the Gibraltar-headquartered company.
Furthermore, going forward the international games studio based in Malta and Krakow will be providing an additional 14-plus games to the Fusion platform, annually, while also including content that is exclusive and localized and that addresses the specific needs of clients and the market.
Promotional Tools:
Also part of the supplier’s offering are promotional tools like Jackpots, Challenges and a Big Win Replay feature, all of which are proven to increase both engagement and retention.
“Kalamba’s content is inspired by players and with innovative and engaging features their games are already proven to be popular with audiences around the globe,” read a statement in a company news release from Callum Harris, Director of Partnerships for Pariplay.
Harris said they are “extremely pleased” to be able to call Kalamba a Fusion partner and to be able to “increase the strength” of their offering with their “diverse product portfolio.”
A unified single approach to delivering content, Fusion focuses on providing heightened efficiency and exceptional return on investment (ROI) for operators. In addition to a suite of back-office conversion and player retention tools, the platform currently comprises more than 12,000 games from a who’s who of 80-plus industry-leading suppliers, and the latest deal will see even more diverse content added to the offering.
Great Achievement & 888casino:
Also commenting on the collaboration, Andrew Crosby, Chief Commercial Officer for Kalamba Games, lauded the partnership as a “great achievement” for the firm and said it “will secure distribution to a broad network of top operators across a number of key jurisdictions.”
The CCO explains that they are already live with 888casino, which he says is a “fantastic start” to their partnership, and they look forward to “further strengthening” their alliance and introducing their content to new players.
It was just a day ago that Kalamba announced that it had signed a distribution agreement with leading operator 888casino to deliver its portfolio of slots games across various regions. A major boost to the supplier’s reach, as the operator has a “commanding presence” in established European iGaming hubs and fast-growing markets like Ontario, its games will be distributed via Pariplay’s Fusion platform.
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